Our Services
We combine cutting-edge AI with robust qualitative methodologies to transform complex data into actionable insights.
Core Methodologies
Inductive Coding
AI-powered thematic analysis that maintains the nuance of qualitative research while providing quantitative insights
Key Use Cases:
- •Large-scale feedback analysis
- •Customer experience research
- •Program evaluation
- •Policy impact assessment
Decision Network Analysis
Map and analyze complex decision-making patterns to understand how choices are made and influenced
Key Use Cases:
- •Customer journey mapping
- •User experience optimization
- •Investment decision modeling
- •Product adoption analysis
Causal Belief Networks
Understand how people think about cause and effect in complex systems
Key Use Cases:
- •Educational outcome analysis
- •Healthcare intervention planning
- •Risk perception modeling
- •Behavioral change research
Industry Solutions
Healthcare
Transform patient feedback and clinical data into actionable insights for improved care delivery and outcomes
Industry Examples
- Patient experience analysis
- Clinical feedback interpretation
- Care pathway optimization
- Communication effectiveness assessment
- Quality improvement identification
Education & EdTech
Analyze learner and instructor feedback to optimize educational programs and technology adoption
Industry Examples
- Learning outcome assessment
- Program effectiveness evaluation
- Student engagement analysis
- Technology adoption patterns
- Curriculum impact measurement
Technology & SaaS
Decode user feedback and behavior patterns to drive product development and improve user experience
Industry Examples
- User experience research
- Feature adoption analysis
- Product-market fit assessment
- Customer journey mapping
- Support interaction analysis
Financial Services
Understand customer decision-making and experience patterns to optimize services and products
Industry Examples
- Investment behavior analysis
- Service optimization research
- Risk perception assessment
- Customer satisfaction analysis
- Digital adoption patterns
Retail & E-commerce
Analyze customer feedback and shopping behavior to enhance the buying experience and optimize operations
Industry Examples
- Customer experience mapping
- Purchase decision analysis
- Service quality assessment
- Omnichannel experience evaluation
- Brand perception research
Public Sector & Non-Profit
Transform stakeholder feedback and program data into meaningful insights for improved service delivery and impact measurement
Industry Examples
- Program impact evaluation
- Stakeholder feedback analysis
- Policy effectiveness assessment
- Service delivery optimization
- Community engagement analysis
Professional Services
Analyze client feedback and service delivery patterns to enhance professional service quality and operational efficiency
Industry Examples
- Client satisfaction analysis
- Service quality assessment
- Professional development evaluation
- Process efficiency optimization
- Knowledge transfer effectiveness
Media & Entertainment
Analyze audience feedback and content engagement patterns to optimize user experience and content strategy
Industry Examples
- Audience engagement analysis
- Content performance evaluation
- User experience optimization
- Sentiment trend tracking
- Platform interaction patterns
Industrial & Manufacturing
Transform operational feedback and process data into actionable insights for improved efficiency and quality
Industry Examples
- Process efficiency analysis
- Quality feedback interpretation
- Operational pattern recognition
- Safety protocol assessment
- Supply chain optimization
Service Industries
Analyze customer experiences and service delivery patterns across diverse service sectors to enhance satisfaction and operational efficiency
Industry Examples
- Service delivery analysis
- Customer journey mapping
- Experience optimization
- Operational efficiency assessment
- Cross-channel interaction analysis
Problems We Solve
Understanding Complex Feedback at Scale
Transform large volumes of unstructured feedback into actionable insights while preserving nuanced understanding
Key Benefits
- Process thousands of responses in hours instead of weeks
- Identify emerging themes and patterns automatically
- Maintain the richness of qualitative insights
- Track sentiment and theme evolution over time
Applicable Methodologies
Mapping Customer Decision Journeys
Understand how and why customers make decisions throughout their journey with your product or service
Key Benefits
- Identify critical decision points and influences
- Understand barriers to adoption or conversion
- Map the relationship between different decision factors
- Optimize touchpoints for better outcomes
Applicable Methodologies
Evaluating Program Effectiveness
Assess the impact and effectiveness of programs, initiatives, or interventions through stakeholder feedback
Key Benefits
- Measure both quantitative and qualitative outcomes
- Understand implementation challenges and successes
- Identify unexpected impacts and benefits
- Generate evidence-based improvement recommendations
Applicable Methodologies
Optimizing User Experience
Analyze user feedback and behavior to create more intuitive and effective product experiences
Key Benefits
- Identify pain points and usability barriers
- Understand user mental models and expectations
- Prioritize feature development based on user needs
- Improve onboarding and adoption processes